Bylined Investment Articles
Project: Articles written for 401(k) Specialist Magazine and The Journal of Environmental Investing
Project Overview:
End Goal: To publish thought leadership that demonstrated 1) Green Alpha’s expertise in sustainability-focused investing, and 2) that systemic risks (e.g., climate, inequality) are economic/market risks
Voice: Knowledgeable (i.e., thoroughly researched), earnest
Audience: Individual investors and investment community (advisors, institutions)
My Keys to Success: Illustrative examples, variety of sources (e.g., interviews, research papers, news articles), leveraging social media to amplify the stories, selecting keywords for SEO
Read My Work
How to Boost Millennial 401(k) Participation Rates - 401(k) Specialist Magazine
It’s no secret that millennials are driving demand for environmentally and socially conscious investing.
So how well is this demand being addressed in the 401(k) space? Clearly, not well enough.
For employers, 401(k) providers, and millennials alike, these environmentally and socially focused funds just might be the golden—or green—ticket.
The Proof in the Pipeline: Fossil Fuels and Social Inequality - The Journal of Environmental Investing
From the time an oil pump jack’s location is assigned to the time an internal combustion engine exhales its final puff, fossil fuel dependence enforces and exacerbates systemic inequalities.
The suffering of those on the losing end of inequality is bad enough, but the risks only begin there. As communities are subject to further exploitation by fossil fuel interests among other inequities, corrosion of social cohesion and resulting upheaval become increasingly probable.