Video Content Collaboration for Vagabond Adventures with Pol Tarrés Martrat + The Pow Guide
Roles: Content Manager, Trip Coordinator + Manager
The Ultimate Georgia Ski Trip
Pol Tarrés Martrat and The Pow Guide joined Vagabond Adventures’ guides Luka, Beshken, and Taylor for a special adventure across Georgia’s Caucasus Mountains. From cat skiing in abandoned villages to spontaneous roadside liquor-tasting, the guys got a proper taste of Georgia’s endless surprises.
Behind the Project
Goals: Create an epic itinerary. Generate high-quality video assets to promote Vagabond Adventures’ new ski adventures. Enjoy every minute of the ride.
Project Overview & Results:
Key Tasks:
Pre-Production:
Evaluated Pol’s proposal and brainstormed together to create a win-win project
Created optimal travel itinerary, including remote skiing locations across Georgia, guides, cultural experiences, transportation, and accommodation
Post-Production:
Evaluated content to ensure it was on-brand
Repurposed content across Vagabond’s marketing material, including website and social media
Results:
High-Quality Content: The Pow Guide’s creator team produced a branded video for YouTube, on-site social media posts for Instagram and TikTok, and articles for Spanish media outlets. Between The Pow Guide’s 309k following on Instagram and Pol’s 83.8k following on TikTok, the team knew what would magnetize viewers. Their expertise ensured both timely branded social media posts during the trip and evergreen content that Vagabond would continue to repurpose for years to come.
Sales and Brand Reach: Vagabond received direct sales and increased its brand recognition in European target market
Enriching Experience: Pol, The Pow Guide, and our team had an incredible experience together — and it shows!
My Keys to Success: Putting the best people in the right places, collaborating with a great team, and letting our imaginations guide us.